Perfume evokes memories. People typically remember 1% of what they touch, 2% of what they hear, 5% of what they see, but they remember 35% of the scents they smell.
Mariposa is a premium perfume brand that combines the finest fragrances and the expertise of master perfumers. Our strategic focus lies in catering to the needs of the Generation Z and Silver Generation, embracing the trend of value consumption and healing therapy.
As a brand originating from the heart of perfumery in France, Mariposa will strive to touch the hearts of people around the world with beloved fragrances that leave a lasting impression.
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The Origin & Structure of Perfume
The word "perfume" has its origin in the Latin word "perfumum," which is a combination of "per," meaning through, and "fumum," meaning smoke. It signifies something that comes through smoke during the process of burning.
In general, "perfume" refers to a collective term for various types of fragrances, including liquid perfumes and other imaginable forms. It encompasses a wide range of pleasant scents, odors, or substances emitting such smells.
Ultimately, the agreed-upon definition is "a form of alcoholic fragrance containing relatively high concentrations of aromatic substances."
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great raw materials
top-down marketing approach
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